apsolut appoints Jean-Sébastien Floch as Regional Sales Director for MEA

apsolut Group, a leading SAP partner in Procurement, is proud to announce the appointment of Jean-Sébastien Floch as Regional Sales Director for Middle East and Africa (MEA). With his extensive background in procurement, consulting, and business development, Jean-Sébastien will drive significant growth and innovation in this region.

An exceptional career journey

Jean-Sébastien Floch, an engineer by degree, began his career at Atos in France, focusing on computing and programming. He later transitioned into IT consulting, gaining valuable experience with smaller, innovative companies. A foray into entrepreneurship introduced Jean-Sébastien to procurement and supply chains, where his interest in procurement flourished.

This interest led to key roles at Ivalua, IBM and a Dubai-based company specialising in cash management implementations. Six years ago, Jean-Sébastien joined SAP focussing on procurement solutions – a niche that became his passion. Now, at apsolut, Jean-Sébastien will leverage this expertise to elevate apsolut's presence in the MEA region.

Strategic vision for MEA

As Regional Sales Director, Jean-Sébastien is set to build upon apsolut’s strong foundation in the region. His priorities include:

• Expanding apsolut’s SAP Intelligent Spend & Business Network (ISBN) segment
• Developing new revenue streams
• Developing a unique value proposition to tackle competitive challenges in these areas

Jean-Sébastien's consultative sales approach, which emphasises understanding customer problems and delivering tailored solutions, is well suited to the unique demands of the MEA region.

MEA’s role in apsolut’s global growth

Under Jean-Sébastien's expertise and guidance, the MEA region is positioned to significantly contribute to apsolut’s global strategy. Specific goals include:

• Increasing market share and footprint within the region
• Aligning MEA’s performance with mature SAP ecosystems such as Germany
• Leveraging MEA as a testing ground for innovative solutions such as Total Workforce Management

Excitement around innovation in e-procurement

For Jean-Sébastien, e-procurement is a key focus area. He sees immense potential in solutions such as SAP Ariba Category Management and Spend Control Tower. These innovations, combined with apsolut's expertise, will empower MEA customers to bring transparency into their spend and achieve measurable savings.

Looking ahead

apsolut is confident that the appointment of Jean-Sébastien Floch will strengthen the MEA business and provide valuable strategic insights. The team is particularly looking forward to next year's flagship event in Saudi Arabia, which will open up regional and global opportunities.

Manoj Kanal, Managing Director of apsolut MEA, highlighted Jean-Sébastien's exceptional expertise and vision expressing his confidence in his ability to drive growth and innovation across the region.